29-08-2023
Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: Comscore Top maturing platforms for streaming and connected TV have seen a gen
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04-01-2021
by Andrea Schwarzbach , December 24, 2020...
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29-08-2023
La Generación Z prefiere las redes sociales a la televisión para sus compras (Ad Age) – Según un estudio de la agencia de marketing de resultados Tin
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04-01-2021
by Molly Lewis , December 24, 2020...
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23-08-2023
The Science Behind A Winning Marketing Plan: Harnessing Data Big data is changing the way the world works. The speed at which unprecedented volumes of
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23-12-2020
Streaming services showed the largest TV advertising impressions growth of all...
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21-08-2023
Google reembolsa dinero a los anunciantes tras un informe sobre avisos de baja calidad (Ad Age) - Google está efectuando reembolsos a algunos anuncian
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23-12-2020
Successful customer relationships aren’t built through 30-second...
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21-08-2023
Desinformação sobre saúde? O YouTube tem novas regras O YouTube anuncia que vai reforçar o combate contra a desinformação sobre saúde, na qual se inse
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17-12-2020
Many marketing teams are expecting to make budget cuts for 2021...
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21-08-2023
Hay incertidumbre en la medición de los medios (Ad Age) - La medición se encuentra en plena convulsión. El gran número de plataformas de difusión de c
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17-12-2020
Mark Zuckerberg has managed to do something almost no one else...
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17-08-2023
Brands Shifting Media Buys Into Product Placement, Study Finds With advertising frequency and reach issues continuing to challenge the media industry,
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17-12-2020
Google acknowledged Monday that multiple services and websites...
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23-07-2023
Preference For Ad-Supported Streaming Services Increases With Age How much do the viewing habits of older consumers differ from those of other gener
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15-12-2020
Medir é, provavelmente, um dos pontos mais importantes numa...
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18-07-2023
Se invierte más en influencers que en la publicidad digital general Una encuesta realizada a más de 200 encuestados reveló que el dinero dedicado al
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10-12-2020
In what is likely one of his swan-song performances before an investor’s...
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18-07-2023
Cuáles son las plataformas favoritas de la Generación Z La generación Z pasa mucho tiempo en las redes sociales: el 38% dedica más de cuatro horas al
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10-12-2020
As the pandemic and its effects continue to reshape every corner of...
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13-07-2023
Our once-stalwart marketing model is breaking. To understand why, look no further than Facebook’s expected $10 billion ad sale revenue hit from Apple’
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09-12-2020
Reduzir a semana de trabalho, focar na conexão com as pessoas...
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06-07-2023
CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 Connected TV solidified its dominance of advertising video impressions among retail adv
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09-12-2020
Nielsen has committed itself to a new TV ratings system...
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03-07-2023
Havas Media, Adelaide Launch Proprietary Attention Metric Havas Media North America and Adelaide, a platform focused on attention-based media measurem
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07-12-2020
Claritas analyzed the results of 150+ podcast campaigns across industrie...
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02-07-2023
Do Short-Term KPIs Create Short-Term Brands? The conflict that pervaded Pride Month belies a fundamental problem limiting brands. By prioritizing imme
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07-12-2020
New Nielsen analysis shows global consumers are increasingly...
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30-06-2023
The Drum: Roblox wants to shed its 'metaverse' label The platform's newly announced partner program is designed to entice marketers onto the platform
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03-12-2020
At a time when many advertisers, agencies and publishers are looking...
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30-06-2023
65% Of CTV Advertisers Upping Spend In 2023, By Average 23% A new survey of agency and brand marketers involved in decision-making for connected TV/OT
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03-12-2020
LinkedIn has been hit with two lawsuits by advertisers...
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26-06-2023
AI tools are 'only as powerful as the quality of the data that feeds them' Explore three key steps every advertiser needs to do to drive profitable g
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03-12-2020
Media agency GroupM this week bolstered the argument that...
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23-06-2023
Cable TV Viewership: More Viewing Declines In May, Streamers Stronger: Nielsen Although the NBA playoffs on ESPN and TNT boosted sports viewership in
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02-12-2020
The big question on everyone’s minds right now is
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20-06-2023
Jury's Still Out On ChatGPT In 2022, Microsoft invested $1 billion in GPT to save the reputation of its beleaguered search engine Bing. It caught Goog
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02-12-2020
Every business segment has been impacted by COVID-19...
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16-06-2023
Where Does AI Fit Into The Planning Process? The following was previously published in an earlier edition of Marketing Insider. The only thing spreadi
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02-12-2020
Agora que consegui a sua atenção, posso acabar a frase...
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16-06-2023
New AI-Based Tool Would Help Advertisers Place Personalized Ads In Audio Content Digital audio platform AMA (A Million Ads) has debuted an AI-powered
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02-12-2020
La ejecutiva, que viene de ser CEO de GroupM México, reemplazará a César Recalde...
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16-06-2023
TikTok Is First App To Surpass $1B In Quarterly Consumer Spend In Q1 2023, TikTok became the first mobile app ever to surpass $1 billion in worldwide
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30-11-2020
La red social sobreestimó la performance de campañas y ahora...
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16-06-2023
Why Ogilvy is leading a crackdown on AI-generated influencer ads The agency will label influencer content on social media with the hashtag #PoweredbyA
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27-11-2020
A raíz de la muerte del ídolo y por iniciativa de la agencia Gut surgió...
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15-06-2023
Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTV Upfront TV prime-time advertising spending will sink 3.6% to $18.64 billion --
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27-11-2020
Por Jorge Martínez Moschini/Pamela Vilches) - Picante entrevista en...
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14-06-2023
Nielsen Launches 'Media Data Room,' Precursor To Clean Room In a deal with cloud-based data-management platform Snowflake, Nielsen this morning rolled
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26-11-2020
La transformación digital fue un camino necesario y obligado a raíz...
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06-06-2023
4 Tips For Defining And Reaching Your Target Audience When competing with other brands to find the best channels needed to reach your audience, develo
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25-11-2020
The third-party cookie has (almost) had its day....
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01-06-2023
There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media
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25-11-2020
Andrew Newman, chief executive of DOOH.com, reflects on some...
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01-06-2023
It's Time To Reacquaint Yourself With Media Mix Modeling A year ago, MMA Global released a study revealing that 89% of marketers saw quality data as a
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24-11-2020
El chief brand officer Marc Pritchard demandó garantías de que la marca...
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31-05-2023
BMW já utiliza Inteligência Artificial no design dos seus veículos, admite responsável A BMW vai utilizar a Inteligência Artificial no design dos seu
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17-11-2020
WPP has continues its merger spree as Geometry fuses with VMLY&R...
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26-05-2023
El "chief metaverse officer": las marcas repiensan el papel de web3 Con el auge de la Web3 y el marketing de metaverso el año pasado, surgió un nuevo
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17-11-2020
Amazon predicted to bag 65% of UK Black Friday sales as lockdowns drive...
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23-05-2023
La WFA cumplió 70 años y reconoció a 70 personas Entre los homenajeados por la Federación Mundial de Anunciantes ?“personas que han hecho una contribu
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17-11-2020
With the deprecation of third-party cookies and Apple’s new stipulations...
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23-05-2023
4 Ways To Track Analytics For Marketing Success Data remains your business’s most valuable asset. However, it can be difficult to make sense of all th
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13-11-2020
Damon Reeve, chief executive of The Ozone Project explains what its expansion...
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22-05-2023
one always seems just out of reach. As Cull points out, economic pressures are forcing all businesses to do more with less. Massive improvements in ma
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13-11-2020
(11 de noviembre, 3 pm hora de Londres) - La marca de agencia Grey se eliminará...
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19-05-2023
ediabrands Content Studio Brasil, Dinamarca y Todas Group muestran que ser madre prepara a las mujeres para liderar Las agencias y la plataforma se un
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12-11-2020
O horário em que são feitas as publicações nas redes sociais tem um impacto direto e real...
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19-05-2023
Montana Residents Sue Over TikTok Ban Five Montana residents are asking a federal judge to block the state's new TikTok ban on the grounds that the la
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11-11-2020
Alibaba CMO Chris Tung on creating the world’s biggest shopping day twitter...
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19-05-2023
AI-Generated News Sites More Than Double In Two Weeks Just weeks after benchmarking the number of AI-generated news and information sites at 49, NewsG
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11-11-2020
Es fruto del trabajo de la cadena con Beyond Meat y se lo acompañará...
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18-05-2023
SEGÚN UN ESTUDIO GLOBAL SOBRE CREENCIAS RELIGIOSAS Ipsos, fundada en Francia en 1975, es la tercera empresa de investigación de mercado más grande del
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09-11-2020
A MOP, à semelhança do que fez com as agências de publicidade...
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18-05-2023
Active Adult Users Tweeting Less In The U.S., Many Plan To Abandon Twitter Elon Musk made public his intention to purchase Twitter just over one year
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22-09-2020
(París, martes 22 de septiembre de 2020, 5 pm hora local) - La red anunció que...
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15-05-2023
Do shoppers really know where their data goes after the checkout? Advertisers need data to make decisions, target ads and measure the effectiveness of
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22-05-2020
Hasta hace poco tiempo, enlugar de comprar o construir su propia filmoteca...
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15-05-2023
VMLY&R y Trendsity: “De prepararnos para el futuro a vivir el presente” “La inquietud nació de la agencia ?cuenta Fernando Cabarcos, director de plann
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13-05-2020
La actualización del Trust Barometer 2020 de Edelman: la confianza y la pandemia del Covid-19...
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10-05-2023
Consumer Spending On Media Decelerates, Especially In The U.S.After surging in response to the COVID-19 pandemic, growth in consumer spending on medi
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10-05-2020
A Unilever Food Solutions, a área de negócio da Unilever (Unilever FIMA em Portugal)...
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08-05-2023
Há sete marcas nacionais entre as mais referenciadas pelos consumidores As marcas portuguesas Continente, Delta Cafés, Pingo Doce, MEO, Super Bock, NO
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08-05-2020
Ofrece soluciones de marketing y activación direccionable...
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08-05-2023
Los errores de Nielsen en los ratings del Super Bowl revelan fallas mayores Los errores que llevaron a Nielsen a reafirmar los números de audiencia de
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05-05-2020
Publicis dijo que si fallara en entregar los resultados de negocios...
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04-05-2023
IPG's Magna Signs Up For Comscore's Local TV Ratings Service Audience measurement firm Comscore has struck a deal with Magna, part of IPG Mediabrands,
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30-04-2020
(Ad Age) – Si bien en febrero el holding estaba teniendo buenos resultados, después...
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03-05-2023
Nielsen Deploys 'Nielsen One' Content Alpha A week after shelving Nielsen One Ads as the official currency for the 2023-24 season, Nielsen this mornin
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29-04-2020
So much for the Golden Age of media content. The latest installment...
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02-05-2023
Google Expands Media Buying With Real-Time Bidding Integrations Google Ads will adopt real-time bidding auctions for apps and will stop responding to
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28-04-2020
58% dos consumidores em todo o mundo continuam a diminuir a frequência das visitas...
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02-05-2023
Media Measurement Has A Big Problem: The Deprecation Of Big Data A funny thing happened on the advertising industry’s way to a Big Data solution for m
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28-04-2020
Entre o primeiro trimestre de 2019 e o primeiro de 2020, as compras online...
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02-05-2023
Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao MediaPost: What has been the impact of the deprecation of Big Data, and how are you
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28-04-2020
One of the bright sides for the media industry in the current pandemic is that...
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26-04-2023
The Drum: 'It will be part of our lives': why Havas sees a future in metaverse marketing As the sheen comes off the metaverse, Havas Play – an agency
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28-04-2020
Havas presenta la actualización de su estudio Impacto del coronavirus en hábitos...
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25-04-2023
Ad of the Day: L’Oréal Paris’s victim-blaming posters are just asking to be tore down Each of the out-of-home activations had a hidden message undern
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28-04-2020
New York, April 21, 2020 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG)...
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20-04-2023
Stop Running Campaigns, Start Creating Ecosystems The vernacular of the marketing campaign -- implying that consumers and brands are at war against ea
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27-04-2020
A company’s culture will ultimately determine its success...
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20-04-2023
AdlAtina: Nuevo: Almap BBDO y Minecraft buscan enseñar a niños y niñas a preservar las tierras indígenas disposición de niñas y niños dentro de Minecr
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25-04-2020
Os portugueses continuam a comprar em super e hipermercados (84,2%), embora o façam...
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20-04-2023
MediaPost: The Futility Of Media Measurement Less than a week after it was announced that Comscore had lost Media Rating Council (MRC) accreditation f
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25-04-2020
A APAN – Associação Portuguesa de Anunciantes propôs ao governo que adote...
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19-04-2023
Adlatina: Se reaviva el debate sobre la falta de reconocimiento del trabajo creativo de las agencias (Ad Age) - El mes pasado, Pepsi presentó con bomb
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24-04-2020
Thinkbox documents changing T Thinkbox has compared historic viewing...
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18-04-2023
The Drum: Branding experts share how to get your rebrand to stick with your audience Suneil Saraf, head of planning, Drum: “Repositioning a brand, ir
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23-04-2020
Hoje, celebramos 50 anos do Dia da Terra. Em 1970, este dia foi celebrado pela...
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18-04-2023
Influencers: cómo las marcas pueden gestionar los riesgos legales (Ad Age) - Las prácticas mejoran cuando se utilizan celebridades como portavoces, pa
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23-04-2020
Al mismo tiempo, se informó que los salarios de los miembros del directorio se...
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17-04-2023
Among all major TV networks and streaming platforms, Netflix tallied the most first-quarter 2023 minutes viewed -- 337.0 billion -- with CBS in second
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06-02-2020
A Unilever anunciou que quer vender a sua divisão de chás, incluindo a marca Lipton....
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14-04-2023
House Democrats are demanding answers from TikTok about a broad range of the online platform's practices, including its use of data for marketing. “Ti
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06-02-2020
A preocupação quanto aos assuntos ambientais intensificou-se globalmente...
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13-04-2023
Uproar About Trans Influencer Masks Nike's Real Gender Problem Anyone paying attention to the Daily Outrage Machine can tell you how ugly social media
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06-02-2020
YouTube logró recaudar 15.100 millones en avisos durante 2019, según reveló el reporte del cuarto trimestre...
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13-04-2023
Although Roku represents 50% of all programmatic connected TV (CTV) advertising in North America delivered to Roku devices, Amazon has recorded the b
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19-11-2019
Nove em cada 10 mulheres em todo o mundo têm a responsabilidade exclusiva...
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07-04-2023
Time Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes The good news is the time consumers spend using media continues to
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30-10-2019
GroupM is out with a useful new report on the media landscape, authored by Brian Wieser...
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06-04-2023
Become A Hot Beauty Brand By Using Influencers The power of beauty influencers to build brand awareness and spark sales remains unchallenged. The most
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30-10-2019
54,1% dos utilizadores de redes sociais é fã ou segue marcas e empresas...
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06-04-2023
After viral billboards craze, is the era of simulated-out-of-home advertising next? Your social media feeds are awash with fantastical, far-flung 3D b
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30-10-2019
The banner ad is 25 years old. Should marketers celebrate or commiserate?...
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06-04-2023
AI for creativity: 'Brands that ignore it will become obsolete' The rapid growth of AI has spurred an explosion of creativity – but how can marketers
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21-10-2019
While Roku obviously has a great deal of skin in the game, the insights and projections...
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06-04-2023
No top nacional do marketing de influência estão… Cristina Ferreira, Ana Garcia Martins e Angie Costa estão no top nacional do marketing de influência
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21-10-2019
The out-of-home media industry has overcome some questionable perceptions...
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05-04-2023
Consumer Video Streaming Spend Down 23% Since 2021 Average monthly spending on video streaming services among U.S. internet households dropped 23%, fr
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21-10-2019
Finding evidence and return on investment solutions remains...
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30-03-2023
It's Reach, Not Ratings, That Will Determine TV Advertising's Future Brian Wieser is worried about TV advertising’s future. I don’t believe any other
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10-10-2019
Os utilizadores de redes sociais em Portugal dedicam-lhes, em média...
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28-03-2023
What if your screen time could have a positive impact on the world? Although this question seems farfetched, it might not be as unrealistic as you thi
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07-10-2019
A publicidade em social media vai registar um crescimento de 20% em 2019...
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28-03-2023
The metaverse hype crash is the best thing to happen to web3 In recent months, metaverse hype came crashing to earth. That’s a good thing, says Merkle
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07-10-2019
A lei relativa à publicidade alimentar dirigida a menores de 16 anos está já em vigor...
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28-03-2023
While digital continues to expand its share of total ad spending, rising to a 59% share of media buys by major ad agencies in February, it is not immu
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09-09-2019
You have probably heard the news. In July, Instagram announced...
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27-03-2023
It's The End Of The TV Rating As We Know It There has always been a strong connection between TV criticism and TV ratings. TV critics tell you what to
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09-09-2019
Roku TV is to continue its onward march throughout Europe...
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27-03-2023
Microsoft Audience Network's Manual CPCs Will Transition To Enhanced The Microsoft Audience Network will automatically adjust advertising campaign bid
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21-08-2019
The vast majority of Estée Lauder's digital marketing budget is now being...
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27-03-2023
WPP snaps up influencer agency Obviously just a week after acquiring Goat WPP has acquired Obviously, an influencer and data agency based in New York
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21-08-2019
Publicis’ acquisition of Rauxa just one month after its eye-watering purchase...
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27-03-2023
It's The End Of The TV Rating As We Know It There has always been a strong connection between TV criticism and TV ratings. TV critics tell you what to
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21-08-2019
(Ad Age) – El Publicis Groupe conservó la cuenta que había ganado en 2011...
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23-03-2023
How agencies can supercharge performance for clients on TikTok TikTok has captured the attention of brands – but it has set its sights on being front
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07-08-2019
Flexitariano, vegetariano ou vegan. Cada vez mais consumidores adotam...
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22-03-2023
A Initiative foi eleita a “Melhor agência global de meios” pelas publicações internacionais do setor de marketing e comunicação Ad Age e Adweek Estas
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29-07-2019
(Ad Age) – Además, la red social planea retirar algunos formatos de anuncios...
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22-03-2023
Bard, el rival de ChatGPT lanzado por Google, ya está abierto al público inicial" para permitir a los usuarios colaborar con la tecnología de AI gener
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29-07-2019
Amazon has reported a ‘mixed bag’ of financial results for the second...
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22-03-2023
P&G reinvierte en la radio para captar audiencia televisiva (Ad Age) - Procter & Gamble Co. inventó las telenovelas en la radio hace casi un siglo, pe
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29-07-2019
P&G haircare brand Pantene has launched a campaign asking people...
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21-03-2023
Microsoft has given its Bing AI chatbot the ability to generate images by simply describing the picture in a few words. The tool -- Bing Image Creator
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29-07-2019
A dreamMedia tem duas novas redes de outdoors no seu portefólio: Guarda...
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21-03-2023
Mientras TikTok se prepara para una posible prohibición en los Estados Unidos, las marcas directas al consumidor que han tenido un gran éxito en la pl
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12-07-2019
WPP has today confirmed it is selling 60% of its stake in Kantar to Bain Capital...
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17-03-2023
Marketing has changed radically in the last few years. There’s a greater reliance on data and analytics, a constant need to blend creativity with disc
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12-07-2019
São quatro as empresas concorrentes no concurso que a CAEM lançou...
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17-03-2023
(Ad Age) - Siempre se supo que es difícil evitar los anuncios en las salas de cine. Ahora, el mayor vendedor de publicidad en salas de cine de EE. UU.
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09-07-2019
Japanese beauty brand Shiseido is well known for its cutting edge approach...
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17-03-2023
Claudio Marcus, vice president, strategy for Comcast Advertising, has just joined the board of the Coalition for Innovative Media Measurement (CIMM).
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09-07-2019
With the digital video advertising landscape growing in both market share...
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16-03-2023
The collapse of Silicon Valley Bank would, at first blush, appear to have little to do with the ad industry. But Ashwini Karandikar, executive vice pr
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09-07-2019
Google and Microsoft have spent decades building search platforms and helping...
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16-03-2023
Fractal Analytics, a global provider of artificial intelligence (AI) for companies like Pepsi, P&G and Visa, has announced a new framework that uses n
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09-07-2019
Quality, well-known case studies around print media are becoming hard
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15-03-2023
In a TikTok tit-for-tat, the West may emulate China's Great Firewall and ban a foreign social app it suspects may mishandle user data. These fears hav
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05-06-2019
A Youzz, empresa especializada em marketing de influência, acaba de...
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14-03-2023
MullenLowe MENA claims to have developed a surefire technique to banish gender bias in artificial intelligence (AI). Its dedicated website...
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05-06-2019
The entertainment and media industry is increasingly turning to the power of...
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14-03-2023
Según Roku, los (Ad Age) - La compañía de TV conectada Roku se encuentra entre las empresas afectadas por el cierre del Silicon Valley Bank, según anu
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05-06-2019
In the latest integration of disparate media planning and buying databases...
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24-11-2022
by Maggie Malek , November 18, 2022 ...
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29-05-2019
YouTube is one of the pioneers of the six-second ad format...
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24-11-2022
5 MARKETING TRENDS FOR 2023...
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29-05-2019
MALAGA, SPAIN -- I have seen the future of real-time data-based marketing...
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24-11-2022
FOX, NBCU NETWORKS REAP $9M...
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27-05-2019
O Aldi quer liderar o mercado do biológico na Europa. Após ter alcançado...
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15-11-2022
MRC Votes To Continue Nielsen TV Ratings ...
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27-05-2019
Showing that its immense power can be used for good, Facebook is rolling out...
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15-11-2022
Q3 STREAMING SUB REVENUE...
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23-05-2019
A SocialPubli, plataforma de marketing de influência...
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15-11-2022
ELON MUSK DIJO QUE TWITTER ....
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23-05-2019
Leading up to GDPR’s one-year anniversary, agencies and analysts...
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15-11-2022
IPG, OMNICOM, SKY AND PATAGONIA CALL ..
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23-05-2019
A Tetra Pak anunciou a aposta em soluc¸o~es de produc¸a~o industrial...
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11-11-2022
YOUTUBE LAUNCHES GLOBAL...
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23-05-2019
If you think that Huawei’s conflict with the US government over Android...
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11-11-2022
LA REPRESENTACIÓN DE NEGROS Y LATINOS...
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20-05-2019
Clear Channel Outdoor Holdings (CCOH) has beaten its French competitor...
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04-11-2022
Best Global Brands: Apple sigue al frente y Microsoft superó a Amazon ...
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20-05-2019
O fundo LetterOne conseguiu o controlo de 58,36% do capital...
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04-11-2022
PROTEÇÃO DE TRÁFEGO...
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07-05-2019
As one of the world’s largest advertisers, Procter and Gamble’s (P&G)...
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03-11-2022
By John Glenday ....
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06-05-2019
(Ad Age) – Directivos de Google y UM Worldwide creen que la plataforma...
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03-11-2022
by Karlene Lukovitz , November, 2...
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06-05-2019
O Google continua a sua ambição de se tornar uma gigante global de...
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03-11-2022
by Julie Maines , November, 2 ...
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29-04-2019
Sainsbury's has been targeted by Greenpeace after the pressure group found...
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31-10-2022
by Joe Mandese @mp_joemandese, October 24, 2022 ...
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24-04-2019
Monday (22 April) marks Earth Day. It's an issue that is close to home for me...
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31-10-2022
by Steve McClellan @mp_mcclellan, October 24, 2022 ...
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24-04-2019
There has been a lot of discussion about “rebundling” or reversing...
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31-10-2022
by Steve McClellan @mp_mcclellan, October 26, 2022 ...
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18-04-2019
As part of its plan to double revenues and profits during the next three years...
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31-10-2022
by Richard Whitman , Columnist, October 25, 2022 ...
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18-04-2019
Numerous trends are shaping the future of media including the growth in digital...
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27-10-2022
by Wayne Friedman , 26/10/2022...
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17-04-2019
Sir Martin Sorrell a year on from his WPP departure...
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27-10-2022
By Sam Bradley | Senior Reporter ...
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17-04-2019
Social media platforms such as Facebook and Instagram may have helped...
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27-10-2022
by Bryan Karas , 26/10/2022 ...
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17-04-2019
En los últimos dos años Marc Pritchard ha exigido mucho a los medios...
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18-10-2022
By Phoebe Hutton ...
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17-04-2019
Are podcasts an efficient place for marketers to spend their...
|
18-10-2022
O ecossistema criativo do YouTube contribuiu, em 2020...
|
16-04-2019
In a world filled with influencers, how do you find one who might be...
|
18-10-2022
By Rahul Verma | director of product management...
|
16-04-2019
Omnicom is holding its annual meeting in Boston this year on May 19...
|
13-10-2022
by Nicole Penn , 12/10/2022...
|
16-04-2019
Os Millennials e os Centenials, ou Geração Z, não abordam o retalho de...
|
13-10-2022
by Wayne Friedman , 12/10/2022...
|
28-03-2019
A new feature will reportedly tell Google Chrome smartphone users...
|
13-10-2022
By John Glenday | Reporter...
|
28-03-2019
É necessário combater as restrições à publicidade. Esta posição...
|
13-10-2022
A GfK, entidade que mede as audiências televisivas em Portugal...
|
28-03-2019
A Primetag lançou o “Social Influence Report Portugal 2018...
|
07-10-2022
by Tanya Gazdik , 6/10/2022...
|
28-03-2019
Fast-food giant McDonald's (Chicago, IL) has announced that...
|
07-10-2022
by Rob Baiocco , September 30, 2022...
|
28-03-2019
As it continues on a march to extract value from its online media...
|
07-10-2022
Por Redacción Adlatina | Jueves 6 de octubre de 2022...
|
27-03-2019
“Tens alguma coisa para fazer nos próximos 450 anos?” A pergunta dá...
|
03-10-2022
by Steve McClellan @mp_mcclellan, September 30, 2022...
|
26-03-2019
The battle has only just begun for technology pioneers updating 20th...
|
03-10-2022
by Joe Mandese @mp_joemandese, September 29, 2022...
|
26-03-2019
Apple has finally pulled back the curtain on its plans to enter...
|
03-10-2022
A utilização dos serviços de streaming aumenta...
|
26-03-2019
O Movimento “Beleza para Todos” defende que as pessoas com deficiência...
|
16-09-2022
By Ellen Ormesher...
|
21-03-2019
La vicepresidenta de marketing foods de Unilever México y Caribe es...
|
02-09-2022
by Dave Morgan , Featured Contributor, 1/09/2022...
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21-03-2019
“Mais rápida, mais intuitiva, mais dinâmica e com informação em tempo real”...
|
02-09-2022
by Corinne Casagrande , 1/09/2022...
|
21-03-2019
Segundo o estudo “Growth Reporter” da Nielsen, os bens de grande consumo...
|
02-09-2022
Por Redacción Adlatina | Jueves 1 de septiembre de 2022...
|
19-03-2019
Ocean Outdoor has recorded a revenue increase of over 15% for its last...
|
10-08-2022
by Joe Mandese @mp_joemandese, August 8, 2022...
|
19-03-2019
A Carris acaba de receber o primeiro lote de cerca de 250 autocarros que...
|
10-08-2022
by Wayne Friedman , August 8, 2022...
|
18-03-2019
El CMO y CCO global de Unilever, quien se jubilará en mayo, les dejó...
|
10-08-2022
by Wayne Friedman , 9/8/2022..
|
18-03-2019
Kantar, the marketing and media research unit of WPP Group that...
|
10-08-2022
by Steven Rosenbaum , Featured Contributor, 9/8/2022...
|
15-03-2019
Sir Martin Sorrell has received £2.13m worth of WPP shares through...
|
02-08-2022
Por Redacción Adlatina | Lunes 1 de agosto de 2022...
|
14-03-2019
The World Health Organisation has issued a call for action after publishing a...
|
02-08-2022
O festival RECLAM’ARTE, promovido pela startup Liter,...
|
14-03-2019
Nielsen says set-top-box/return-path data coming from pay TV...
|
02-08-2022
by Jeff Doherty , 1/8/2022...
|
14-03-2019
At the end of February, David Montgomery, the former chief executive...
|
19-07-2022
By John McCarthy | Media editor...
|
13-03-2019
Responding to the shifting mobile ad marketplace, Facebook...
|
19-07-2022
By John McCarthy | Media editor...
|
12-03-2019
Em março de 1989, Tim Berners-Lee, que trabalhava então para o CERN...
|
19-07-2022
Os estudos de mercado, quantitativos ou qualitativos, de opinião...
|
12-03-2019
A loja do Canidelo, em Vila Nova de Gaia, será a primeira das 10 lojas...
|
11-07-2022
By Hannah Bowler July 11, 2022...
|
12-03-2019
The number of linear TV ads seen by 16- to 34-year-old viewers...
|
11-07-2022
A Mimosa é a marca de consumo mais escolhida em Portugal...
|
08-03-2019
A reputação das marcas nacionais junto dos consumidores portugueses está a...
|
30-06-2022
by Wayne Friedman , 29/06/2022...
|
08-03-2019
O Instagram é a rede social predileta para campanhas com influenciadores...
|
30-06-2022
by Todd Wasserman , Staff Writer, 29/06/2022...
|
07-03-2019
A Sumol pretende revolucionar a forma como interage com os seus influenciadores...
|
30-06-2022
Por Redacción Adlatina | 29 de junio de 2022...
|
06-03-2019
Woven stitches together talent from two agency...
|
02-06-2022
by Richard Whitman , Columnist, 01/06/2022...
|
06-03-2019
Spring means more than warmer weather to busy moms...
|
02-06-2022
by Joe Mandese @mp_joemandese, Yesterday...
|
04-03-2019
WPP has incurred significant costs in restructuring its business into a "simplified...
|
02-06-2022
Promoted by Amazon Ads By Phil Christer - May 5, 2022...
|
25-02-2019
Os consumidores a nível global estão a demonstrar um sentimento de otimismo...
|
01-06-2022
Os ensinamentos de Aristóteles ditam que a estrutura clássica de um drama está dividida...
|
25-02-2019
A Autoridade da Concorrência (AdC) vai pronunciar-se sobre a concessão para...
|
27-05-2022
Por Redacción Adlatina | Martes 24 de mayo de 2022...
|
25-02-2019
A utilização dos produtos e das soluções de publicidade da Google gera...
|
27-05-2022
by Elise Stieferman , 26/05/2022...
|
22-02-2019
Em 2018, as exportações da indústria alimentar e das bebidas valeram 5.016 milhões...
|
27-05-2022
by Nicole Penn , May 20, 2022...
|
21-02-2019
Nivea, Google e Compal são as três marcas mais relevantes em Portugal...
|
03-05-2022
by Fern Siegel , April 29, 2022...
|
19-02-2019
In much of the marketing industry, what is old always becomes new again...
|
03-05-2022
By Crystal Duncan - May 2, 2022...
|
19-02-2019
A IBM revelou as suas “5 in 5”, cinco inovações científicas e tecnológicas que...
|
03-05-2022
by Joe Mandese @mp_joemandese, April 29, 2022...
|
19-02-2019
Em 2017, um estudo da Vanson Bourne, encomendado pela Canon Europa...
|
26-04-2022
By Tom Goodwin - April 25, 2022...
|
15-02-2019
O Grupo Lego apresenta o Lego Hidden Side, um tema potenciado com realidade...
|
26-04-2022
By Jennifer Faull - April 25, 2022...
|
13-02-2019
A plataforma de streaming HBO acaba de entrar no mercado português, através de...
|
26-04-2022
By Kenneth Hein - April 25, 2022...
|
08-02-2019
O grupo Publicis iniciou uma nova fase do seu processo de transformação...
|
19-04-2022
By Kendra Clark - March 14, 2022...
|
07-02-2019
Sir Martin Sorrell is squaring S4 Capital up for 50% year-on-year growth by...
|
12-04-2022
O concurso para a exploração da publicidade exterior em Lisboa...
|
05-02-2019
A LetterOne Retail, o fundo de investimento controlado pelo empresário russo...
|
04-04-2022
by Laurie Sullivan @lauriesullivan, March 31, 2022...
|
05-02-2019
Ezequiel Calviño, head of agencies de Google Argentina, explica...
|
04-04-2022
by Joe Mandese @mp_joemandese, March 28, 2022 ...
|
04-02-2019
O investimento publicitário em 2017, na ordem dos 570,8 milhões de euros...
|
04-04-2022
by Wayne Friedman , March 29, 2022...
|
01-02-2019
A APAN – Associação Portuguesa de Anunciantes estranha o atraso da Autoridade...
|
04-04-2022
by Nicholas Schiavone , Op-Ed Contributor, March 31, 2022...
|
30-01-2019
O processo de convergência, anunciado em junho de 2018, no mercado português...
|
29-03-2022
Por Redacción Adlatina | Martes 29 de marzo de 2022...
|
30-01-2019
A Unilever anunciou a aquisição da The Laundress, uma startup norte-americana...
|
28-03-2022
É consensual que os consumidores assumem atualmente um papel central...
|
30-01-2019
A Hinojosa leva a realidade virtual aos seus clientes com o Visual Pack...
|
28-03-2022
By Amy Houston - March 28, 2022...
|
24-01-2019
LONDON/ROTTERDAM/NEW YORK/PARIS - Unilever today unveiled reusable...
|
28-03-2022
by Wayne Friedman , Staff Writer, March 25, 2022...
|
24-01-2019
Nielsen -- which started as a privately held company that went public...
|
08-03-2022
El director de marca de Procter & Gamble Marc Pritchard...
|
23-01-2019
É uma espécie de mentalista dos conteúdos, publicitários ou não...
|
04-03-2022
A Publicis Portugal reforça a sua estrutura nas agências de...
|
23-01-2019
France used new powers from GDPR to levy a larger penalty...
|
04-03-2022
by Jackie Roberto , 03 Mar 2022...
|
23-01-2019
Publicis Worldwide is the global winner in new business development among...
|
04-03-2022
Por Redacción Adlatina | Jueves 3 de marzo de 2022...
|
18-01-2019
The latest of Procter & Gamble’s North American roster restructures has seen its...
|
04-03-2022
by Wayne Friedman , 03 Mar 2022...
|
14-01-2019
A Amazon está a permitir às marcas enviarem aos utilizadores do seu marketplace...
|
09-02-2022
By Ellen Ormesher - February 9, 2022...
|
11-01-2019
Following months of speculation, Amazon has launched Freedive, an ad-supported...
|
01-02-2022
Ad Age) - Más que nunca, los directores de marketing se verán desafiados...
|
09-01-2019
Over the years, the TV commercial has become a favorite whipping post, under...
|
01-02-2022
by Elise Stieferman , January 26, 2022...
|
09-01-2019
Thanks to a newly expanded deal with Google, Nielsen is bringing over-the-top...
|
01-02-2022
Em 2022, o colaborador está no poder da relação laboral, diz o estudo...
|
08-01-2019
Citing “relatively low stock trading levels, and improved 2019 stock...
|
25-01-2022
A francesa Cromology, a quarta maior produtora de tintas europeia...
|
08-01-2019
Procter and Gamble is launching six new connected products at CES, the first...
|
10-12-2021
by Wayne Friedman , 8 hours ago...
|
08-01-2019
Marc Pritchard, Procter & Gamble’s chief brand officer, has resolved to reinvent...
|
10-12-2021
by Alister MacCallum , over 1 hour ago...
|
08-01-2019
Hearing the outcry for inclusive TV consumption, Nielsen says its...
|
10-12-2021
by Wayne Friedman , 4 hours ago...
|
03-01-2019
There are seemingly thousands of artificial intelligence solutions for marketers...
|
06-12-2021
by Joe Mandese @mp_joemandese, December 2, 2021...
|
03-01-2019
As a channel strategy specialist at a global ad agency,I’ve noticed a profound...
|
06-12-2021
by Karlene Lukovitz @KLmarketdaily, December 1, 2021...
|
27-12-2018
To stay ahead of your competition and maintain trust and...
|
06-12-2021
by Joe Mandese @mp_joemandese, December 1, 2021..
|
27-12-2018
O mercado publicitário português regista, este ano, um acréscimo de 5,6% das...
|
30-11-2021
by Ray Schultz , Yesterday ...
|
19-12-2018
Tracy Swedlow, co-founder and CEO, TMRW Corp...
|
30-11-2021
by James Cadwallader , November 23, 2021...
|
19-12-2018
Segundo o relatório "Growth Reporter" referente ao terceiro trimestre...
|
30-11-2021
by Aaron Morrissey , November 24, 2021...
|
17-12-2018
Socorro dice que en Coca-Cola empezaron hace un año y medio...
|
30-11-2021
"Marketing pós-digital (o marketing à medida do ser humano)"...
|
17-12-2018
O Continente é o primeiro retalhista alimentar em Portugal a lançar o...
|
11-11-2021
A dreamMedia acaba de lançar a primeira rede nacional de outdoors digitais...
|
14-12-2018
Será que em pleno século XXI tudo gira à volta dos números? Qual o papel que fica...
|
03-11-2021
By Hannah Bowler - November 1, 2021...
|
13-12-2018
Entre 2013 e 2017, a Nestlé retirou da alimentação dos portugueses 687 milhões de...
|
03-11-2021
by Ashley Cooksley , Op-Ed Contributor, Yesterday...
|
13-12-2018
The BBC will explore Rupert Murdoch’s...
|
03-11-2021
Por Redacción Adlatina | Martes 2 de noviembre de 2021...
|
13-12-2018
Dish Media Sales is joining Comscore’s cross-platform measurement beta test...
|
27-10-2021
by Wayne Friedman , Yesterday...
|
12-12-2018
Há mais um município, Aveiro, no portefólio da dreamMedia...
|
27-10-2021
Por Redacción Adlatina | Miércoles 27 de octubre de 2021...
|
12-12-2018
A WPP vai cortar 3.500 postos de trabalho em todo o mundo e encerrar...
|
27-10-2021
by Wayne Friedman , Yesterday...
|
12-12-2018
Están llegando al mercado dispositivos con pantallas flexibles...
|
27-10-2021
by Laurie Sullivan @lauriesullivan, Yesterday...
|
10-12-2018
A dreamMedia vence o concurso que lhe garante...
|
12-10-2021
by Karla Fernandez Parker , Columnist, October 7, 2021...
|
10-12-2018
Os preços dos alimentos baixaram, a nível mundial, em novembro, liderados pelas fortes quedas...
|
12-10-2021
by Joel Humowiecki , Tom Lillig , Matthew Stewart , October 8, 2021...
|
10-12-2018
Os aeroportos tornaram-se no mais recente objetivo da Amazon para instalar...
|
12-10-2021
by Laurie Sullivan @lauriesullivan, Yesterday...
|
07-12-2018
Os centros comerciais vivem uma fase de grande transformação devida...
|
20-09-2021
by Ray Schultz , September 17, 2021...
|
06-12-2018
Compliance officers recently got their first look at an enforcement...
|
20-09-2021
By John McCarthy - September 20, 2021...
|
03-12-2018
London/Rotterdam – Unilever today announced it has signed...
|
20-09-2021
El informe “The Capability Gap” destaca que las grandes multinacionales enfrentan...
|
30-11-2018
Until 2015, Facebook allowed outside app developers to glean...
|
16-09-2021
by Joe Mandese @mp_joemandese, 15/09/2021...
|
30-11-2018
Nielsen is expanding its U.S. dynamic ad insertion test -- part of an addressable...
|
16-09-2021
By Imogen Watson - September 15, 2021...
|
29-11-2018
Em outubro, o Continente destronou a Unilever como maior anunciante...
|
07-09-2021
By James McKeone - August 16, 2021...
|
29-11-2018
El prólogo de la última edición de las Pitch Guidelines de la Federación Mundial de...
|
07-09-2021
Por Redacción Adlatina | Lunes 6 de septiembre de 2021...
|
29-11-2018
London / Rotterdam - Unilever today announced that CEO Paul Polman has decided to retire from the company. Alan Jope, currently President ...
|
07-09-2021
By Emma Newman - September 2, 2021...
|
27-11-2018
WPP is merging JWT with Wunderman. The news of the change comes...
|
09-08-2021
By John Glenday - August 9, 2021...
|
26-11-2018
A Associação Portuguesa das Empresas de Publicidade Exterior (APEPE) acusa...
|
09-08-2021
By Daniel Allocca - August 9, 2021...
|
26-11-2018
El customer relationship management (CRM) es uno de los temas que más preocupan a los marketers...
|
09-08-2021
by Wayne Friedman , August 5, 2021...
|
26-11-2018
A Initiative mantém-se a agência de meios do BMW Group, depois de vencer o...
|
03-08-2021
by Les Luchter , 02/08/2021...
|
26-11-2018
A Clearspot, empresa de out of home sedeada em Matosinhos, acaba de...
|
03-08-2021
by Richard Whitman , Columnist, July 30, 2021...
|
22-11-2018
As vendas dos retalhistas na zona do euro crescerão 1,6%, em 2018, e deverão aumentar 2%, em 2019, de acordo com o...
|
03-08-2021
by Michael McLaren , Op-Ed Contributor, Yesterday ...
|
22-11-2018
A Nestlé, através da sua iniciativa global Nestlé por Crianças Mais Saudáveis, anunciou este ano o seu compromisso de...
|
02-08-2021
July 30, 2021 // By Rich Pell...
|
09-11-2018
When he first took a gig with Interpublic Group of Cos. in the early 2000s, Michael Roth didn't...
|
13-07-2021
“A dreamMedia é a empresa nacional que possui o maior parque de outdoors...
|
27-10-2017
Espera-se que as vendas online superem as vendas nas lojas físicas, pela primeira vez, na próxima temporada de compras de Natal.
|
13-07-2021
By Jennifer Faull-July 13, 2021...
|
09-08-2017
De acuerdo con un estudio de We Are Social y Hootsuite, mientras que el 51% de la población mundial tiene acceso a internet, el 40% usa activamente la
|
13-07-2021
By Michael Feeley-July 6, 2021...
|
03-08-2017
The industry had a seismic reaction to the news that Procter & Gamble slashed digital ad spend by $140 million last quarter, and did so without any ne
|
13-07-2021
Kantar Ibope Media presentó un informe entre cuyos resultados se...
|
01-08-2017
SEC Asks Twitter Why It Doesn't Disclose Daily User Number
|
13-07-2021
The multi-year partnership aims to discover new enzymes that will help...
|
20-07-2017
Unilever Cuts Agency Fees and Production Costs, but a Media Surge Looms
|
28-06-2021
by Kurt Kaufer , June 25, 2021...
|
18-07-2017
Augmented Reality: Marketing's Trillion-Dollar Opportunity
|
28-06-2021
By Joe Root-June 28, 2021...
|
12-07-2017
Unilever Is Right, You're Already Running Your Best Ad
|
28-06-2021
by Ray Schultz , June 22, 2021...
|
10-07-2017
Usually, when WPP is splashed across the business pages, either of two things have happened. Sir Martin Sorrell's compensation package has raised eyeb
|
25-06-2021
Los analistas dicen que el éxito del cambio depende...
|
05-07-2017
Mundialmente, 34% das pessoas admite ter dificuldade em "desligar-se" da tecnologia e das redes sociais, mesmo sabendo que estão numa situação em que
|
24-06-2021
by Andy Ehlen , Yesterday...
|
21-06-2017
Os portugueses dedicaram mais de 399 milhões de horas à internet, entre janeiro e abril de 2017
|
24-06-2021
by Joe Mandese @mp_joemandese, Yesterday...
|
24-05-2017
Uma mesma marca para todas as operações. É esta a nova estratégia global da Altice, que se pretende como grupo líder em telecomunicações, conteúdos e
|
24-06-2021
El gigante de Atlanta se fijó un objetivo de tres años para impulsar su presupuesto de medios diversos...
|
24-05-2017
O investimento em publicidade online cresceu 12% em 2016, alcançando os 41,8 mil milhões de euros, com o digital a afirmar-se como o meio dominante na
|
14-06-2021
O posicionamento estratégico de uma marca é, na maioria das vezes...
|
24-05-2017
A Google reforçou o poder dos anúncios do Analytics através de Machine Learning. A informação foi avançada na conferência anual, Google Marketing Next
|
14-06-2021
The outlook for U.S. ad spending has improved considerably for...
|
26-04-2017
Desktop and Mobile Ad Revenue Surpasses TV for the First Time. Digital advertising saw $72.5 billion revenue in 2016, a 22% upswing from the previous
|
14-06-2021
by Steve McClellan @mp_mcclellan, June 9, 2021...
|
26-04-2017
Why the Industry Needs a Gut-Check on Location Data Use. Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thr
|
31-05-2021
by Joe Mandese @mp_joemandese, May 25, 2021...
|
07-04-2017
Empresas de outdoor pedem suspensão do concurso para publicidade em Lisboa
|
27-05-2021
London - Unilever has announced that it will partner with food-tech company...
|
29-03-2017
Aproximar as marcas das pessoas. É assim a nova Initiative, segundo o Francisco
|
18-05-2021
London, United Kingdom – Unilever’s oral care brands...
|
24-03-2017
More Big Advertisers Suspend Google Ads Over Offensive Videos. GM, Walmart, Pepsico, FX Join Revolt Against Biggest Digital Player
|
18-05-2021
by Wayne Friedman , May 14, 2021...
|
23-03-2017
Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel
|
18-05-2021
By John Glenday-May 18, 2021...
|
16-03-2017
Batizado como “supermercado do futuro”, a Coop Itália inaugurou no passado mês de dezembro este supermercado no bairro Bicocca Village, em Milão.
|
07-05-2021
by Wayne Friedman , Staff Writer, 6/05/2021...
|
16-03-2017
A adidas acaba de revelar que irá deixar de investir em publicidade em televisão.
|
05-05-2021
by Hayley Truncali , April 29, 2021...
|
07-03-2017
The measure of who we are may be what we do with what we've got, to paraphrase Vince Lombardi. But what if we don't know what we've got?
|
05-05-2021
by Laurie Sullivan @lauriesullivan, 05/05/2021...
|
07-03-2017
A Amazon chegou a acordo coma Repsol para instalar pontos de recolha Amazon Locker em alguns dos mais de quatro mil postos de combustível em Espanha e
|
05-05-2021
by Karlene Lukovitz @KLmarketdaily, 05/05/2021...
|
27-02-2017
Após a tentativa falhada de compra pela Kraft Heinz, a Unilever vai iniciar uma revisão do seu negócio, com o objetivo de provar o seu valor
|
27-04-2021
A MOP anuncia dar “mais um passo como amiga do ambiente”...
|
31-01-2017
Facebook Gives Marketers New Data Tools to Compare to TV
|
23-04-2021
Por Redacción Adlatina | Viernes 23 de abril de 2021...
|
06-01-2017
Publicidade no para-brisas pode render 1,5 mil milhões até 2030. Os carros conetados a aparelhos tecnológicos está a criar um novo nicho e utilizar o
|
23-04-2021
by Melissa Tischler , 22/04/2021...
|
16-12-2016
Unilever announced today that it has signed an agreement to acquire Living Proof Inc, the innovative premium hair care business renowned for solving h
|
14-04-2021
O Grupo dreamMedia anuncia, esta quarta-feira...
|
30-11-2016
Havas is bringing its creative and media divisions closer together with the creation of a group chairman role to oversee each of its four biggest mark
|
14-04-2021
By Kenneth Hein-April 14, 2021...
|
29-11-2016
Over the past few years, as consumers have grown more resistant to online ads, marketers have upped the ante with ever-more annoying ad units.
|
14-04-2021
Promoted from SpotX...
|
25-11-2016
A Fuel e a Initiative foram as grandes vencedoras da XII edição dos Prémios à Eficácia da Comunicação, entregues esta quinta-feira à noite em Lisboa.
|
09-04-2021
By Lee Bofkin-March 23, 2021Flipboard...
|
21-11-2016
A Unilever acordou uma nova colaboração com a União Vegetariana Europeia para aplicar o rótulo V a cerca de 500 produtos.
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08-04-2021
By Rebecca Stewart-April 8, 2021...
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21-11-2016
Após a análise das capacidades de inovação de 90 dos mais de 125 fabricantes interfornecedores da empresa, o estudo concluiu que o rácio de sucesso do
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06-04-2021
A Garnier, com a sua gama Pure Active, foi a primeira marca...
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14-11-2016
O HiMedia Group apresenta-se agora sob a designação AdUX, uma combinação de Advertising e de Experiência do Utilizador
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05-04-2021
By Kenneth Hein-30 March 2021 11:00am...
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09-11-2016
"O papel das agências de publicidade está a mudar completamente!".
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05-04-2021
by Kurt Kaufer , April 2, 2021...
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03-11-2016
Este año cerrará con un crecimiento del 4,5%, pero para el año próximo se espera que se contraiga hasta llegar a un 4,2%.
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05-04-2021
By Rebecca Stewart-01 April 2021 13:30pm...
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01-11-2016
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people's attention for the most amoun
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31-03-2021
by Wayne Friedman , 30/03/2021...
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27-10-2016
O Havas Group lança em Portugal a Ecselis, um departamento de performance marketing focado na rentabilidade do negócio de marcas e empresas.
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31-03-2021
by Ray Schultz , Yesterday...
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26-10-2016
Fernando Rodríguez, CEO de Publicis Media, presentó la nueva organización de la agencia.
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31-03-2021
A raíz de la pandemia, muchos anunciantes debieron buscar...
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20-10-2016
J. Walter Thompson difundió resultados de “Women, Next”, que continúa la iniciativa “Women's Index” comenzada el año pasado.
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23-03-2021
By Rebecca Stewart-19 March 2021...
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20-10-2016
En Latinoamérica, el grupo registró un crecimiento orgánico del 11,9 % en los últimos tres meses y del 1,4% en lo que va del año.
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23-03-2021
Por Redacción Adlatina | Viernes 19 de marzo de 2021...
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11-10-2016
Google Hits a Samsung Roadblock With New AI Assistant
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23-03-2021
by Wayne Friedman , 23/03/2021...
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03-10-2016
Jerónimo Martins vende participação na Unilever Jerónimo Martins
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18-03-2021
Em 2020, a Google bloqueou ou removeu aproximadamente...
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30-09-2016
Facebook's Faulty Stats: Solving the Video Engagement Measurement Problem
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18-03-2021
By John McCarthy-18 March 2021...
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20-09-2016
No início do ano, os cinemas NOS apresentaram as primeiras salas 4DX.
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17-03-2021
Hoje, o consumidor vê conteúdo vídeo onde, quando e como quiser...
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16-09-2016
É a segunda vez que Comey lança avisos sobre a possibilidade de hackers poderem espiar cidadãos privados através da câmara instalada no computador
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11-03-2021
By Sam Bradley-11 March 2021 11:00am...
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15-09-2016
Google and P&G in Coalition to Police Ad Standards Across the Web
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11-03-2021
A Universal McCann considera o modelo atual de agência...
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14-09-2016
A Nielsen lança Concept Quick Predict, que permite testar novas ideias três vezes mais rápido sem perder precisão.
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10-03-2021
by Laurie Sullivan @lauriesullivan, Yesterday...
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14-09-2016
O Carrefour Taiwan lançou o primeiro serviço de vouchers digitais. O Carrefour Ticket Xpress permite pagamentos no retalho e móveis.
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10-03-2021
Por Redacción Adlatina Miércoles 10 de marzo de 2021...
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14-09-2016
Uma conclusão da mais recente edição do estudo "Os Portugueses e as Redes Sociais", da Marktest Consulting.
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09-03-2021
Por Redacción Adlatina | Martes 9 de marzo de 2021...
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14-09-2016
No primeiro semestre, as vendas de electrodomésticos cresceram 11%. Entre os produtos alimentares, os perecíveis foram os reis do carrinho de compras.
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09-03-2021
By John McCarthy-09 March 2021 08:00am...
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12-08-2016
AT&T Consolidates Massive Account With Omnicom WPP's Grey Losing DirecTV Creative and MEC Losing Media
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09-03-2021
by Wayne Friedman , Yesterday...
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10-08-2016
Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money There's Still Something to Be Said for Mass Reach
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09-03-2021
A Unilever anuncia, esta terça-feira, que irá eliminar...
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04-08-2016
Google Investigation: Ad Injection Is Infesting Millions of Devices Ad Injection Robs Publishers of Revenue, Can Place Ads on Websites That Don't Have
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04-03-2021
by Michael Manning , February 25, 2021...
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04-08-2016
Em junho, 32% das páginas dos sites auditados pelo netScope da Marktest foram acedidas através de equipamentos móveis.
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04-03-2021
By John McCarthy-03 March 2021 08:00am...
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04-08-2016
O Facebook tem agora duas novas secções nas páginas, que visam ajudar as empresas: loja (produtos) e serviços.
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03-03-2021
by Laurie Sullivan @lauriesullivan, 2/03/2021...
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02-08-2016
Shopper Trak e FootFall lançam índice de tráfego do retalho
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03-03-2021
By John Glenday-03 March 2021 12:00pmFlipboard...
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02-08-2016
A Procter & Gamble está a testar novos modelos de venda dos seus produtos no mercado norte-americano.
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03-03-2021
by Joe Mandese @mp_joemandese, March 1, 2021...
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02-08-2016
O Lidl vai ampliar a sua rede de lojas em Espanha, com a adição de 40 novos pontos de venda, fruto de um investimento de 350 milhões de euros.
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01-03-2021
by Joe Mandese @mp_joemandese, March 2, 2020...
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19-07-2016
António Casanova, diretor executivo da Unilever Jerónimo Martins, vai assumir também a direção da Unilever Espanha.
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24-02-2021
by Dan Hixson , February 19, 2021...
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12-07-2016
Publicis y Grey lanzaron unidades de shopper marketing en la región
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24-02-2021
By Scott McKenzie-23 February 2021 11:00am...
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08-07-2016
A Danone acordou a aquisição da WhiteWave (Alpro), por 11,28 mil milhões de euros.
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24-02-2021
by P.J. Bednarski @pjbtweet, 23/02/2021...
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08-07-2016
Mais de metade dos portugueses está atento às mensagens publicitárias
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24-02-2021
A través de un ejecutivo clave, la compañía apoyó...
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05-07-2016
Marketers Lack the Skills to Improve Digital Customer Experiences, Survey Finds Many Marketers Fall Short on Data Analytics, Personalization Strategie
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12-02-2021
By John McCarthy-11 February 2021 09:53amFlipboard...
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28-06-2016
LinkedIn Starts Selling Ads Programmatically as Its Display Business Dwindles. Desktop Display Ads Now Offered on Both Private and Open Exchanges
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12-02-2021
When your whole brand is built around the ‘power of touch’...
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24-06-2016
U.K. Vote to Leave European Union Shocks Ad Industry At Cannes, Stunned Festival Attendees Express Regret and Predict Uncertainty
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12-02-2021
Publicis Groupe is bringing together 600 creatives...
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08-06-2016
One Part TV, One Part Digital: How Nielsen Jiggers Total Audience
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05-02-2021
A medição das audiências de publicidade exterior...
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30-05-2016
A Nestlé é a marca com mais reputação em Portugal, lugar anteriormente ocupado pela Olá.
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04-02-2021
Capgemini, SharpEnd and The Drum launch...
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30-05-2016
A Garnier apresenta uma campanha de solidariedade contra o cancro da pela, intitulada "Juntos por um Sol Saudável".
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04-02-2021
by Steve McClellan @mp_mcclellan, Yesterday...
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10-05-2016
Identificar vídeos virais para as marcas? É a estratégia do YouTube
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29-01-2021
P&G’s Marc Pritchard says its ‘startup mentality’...
|
04-05-2016
O Google Chrome foi, em abril, o navegador mais utilizado para aceder à internet, tendo destronado, pela primeira vez na história, o Internet Explorer
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29-01-2021
Advertisers Return To Taxi Media...
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04-05-2016
A partir desta quinta-feira, os conteúdos do Record passam a fazer parte do sistema Accelerated Mobile Pages (AMP) da Google.
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29-01-2021
A Nestlé é a marca com melhor índice de reputação e relação...
|
20-04-2016
Social Media Company Introduces Tools Familiar to Broadcast Advertisers
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29-01-2021
by Karlene Lukovitz @KLmarketdaily, 4 hours ago...
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20-04-2016
Os dados são do Soft Sponsoring Report da MediaMonitor, segundo o qual a marca NOS obteve maior retorno financeiro na exposição em programas de TV
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27-01-2021
Preestreno: dentsu mcgarrybowen y Volkswagen Vehículos...
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18-04-2016
Just a couple of days after headlines congratulated Britain's digital marketers for leading Europe by booking 60% of digital display campaigns
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27-01-2021
JCDecaux: Campaign Against Living Miserably (CALM) 'We're Here'...
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18-04-2016
A new global research study by Accenture finds that the majority of consumers (61%) are aware of ad blockers, and four in 10 (42%) would pay to remove
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27-01-2021
NBCUniversal expands deal with Twitter...
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18-04-2016
Grande Consumo: Unilever e Nestlé combatem condições árduas no mercado
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27-01-2021
Google thinks it may have found a replacement...
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13-04-2016
Mark Zuckerberg apresentou na conferência anual F8, as soluções e melhorias que serão introduzidas no Facebook, nos próximos dez anos.
|
27-01-2021
Google Starting To Meet Consumer Demand...
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13-04-2016
O título foi atribuído pela empresa de comunicação e relações públicas Cohn & Wolfe, que pediu a 12 mil consumidores de 14 mercados que classificassem
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22-01-2021
Joe Biden’s presidential inauguration, featuring the oath of office...
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12-04-2016
Facebook vai pagar a publishers que transmitam conteúdos em tempo real em novo hub de vídeos
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22-01-2021
The U.S. advertising economy had its fifth consecutive month of...
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12-04-2016
Adolescentes vão passar no telemóvel mais de metade do tempo despendido online
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22-01-2021
It's no surprise by now that 2020 was a banner year for...
|
12-04-2016
Asda, the UK supermarket subsidiary of Walmart, said Tuesday that it has appointed Publicis Groupe’s Saatchi & Saatchi and Zenith as its new creative
|
21-01-2021
Unilever has pledged to root out advertising stereotypes...
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04-04-2016
La compañía presentó oficialmente a los nuevos líderes en las distintas regiones en las que opera. El equipo fue elegido por Jarek Ziebinski
|
21-01-2021
Patagonia, Ben & Jerry’s, Bumble y muchas otras compartieron...
|
01-04-2016
Programmatic digital media buying is delivering huge improvements in return on investment for Procter & Gamble Co...
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21-01-2021
London - Unilever today announced a wide-ranging set of...
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30-03-2016
A McCann Erickson Japão acaba de desenvolver o primeiro diretor criativo artificialmente inteligente do mundo
|
18-01-2021
O Art Directors Club of Europe (ADCE) lança...
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29-03-2016
El 64% de los marketers cerró negocios a través de medios 2.0
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18-01-2021
All ad breaks on ITV 1 will be bookended by continuity...
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29-03-2016
Ahead of Ad Age's Digital Conference, Spotify's CMO Seth Farbman Talks About Using Personalized Data to Drive Discovery and Sharing
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18-01-2021
The email and SMS channels should see a rebound in investment to...
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18-03-2016
Sem surpresas, o ranking é sobretudo dominado por anúncios da última edição do Super Bowl
|
13-01-2021
Nielsen today announced the launch of a new service measuring viewing...
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20-11-2015
Unilever has wrapped up a global media agency review that began early this year, which resulted in only a few international changes to its current
|
08-01-2021
La entidad estatal afirmó que la compra le habría dado...
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19-11-2015
A Millennial Media, rede de publicidade mobile recentemente adquirida pela AOL, associou-se à Rentrak, empresa de medição de vídeo, para lançar uma
|
07-01-2021
O Marketing de Influência não é atual mas podemos admitir que apenas...
|
22-10-2015
O YouTube anunciou o lançamento de um serviço de subscrição, inteiramente livre de publicidade, que vai permitir aos utilizadores ver vídeos em
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04-01-2021
El publicitario que viene conduciendo las riendas de la red de WPP...
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